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Strategic Communication Global Study

27.03.2016 | scris de | categorie: Articole, Comunicate de presă, Newsletters, Știri

The European Communication Monitor is led by professors from renowned universities within the framework of the European Public Relations Education and Research Association (EUPRERA) together with the European Association of Communication Directors (EACD), supported by Prime Research International, a global leader in communication research.

(Here are the last year results: https://www.youtube.com/watch?v=547VaUmpTVY)

The European Communication Monitor, now in its tenth year, addresses highly debated topics such as the challenges of ‘big data’ for communicators and the relevance of algorithms and automated PR. Moreover, the survey focuses on new ways to enable top management and other staff, stakeholder engagement, the role of social media influencers as well as social media skills and management competencies. It will identify characteristics of excellent communication departments and explore commonalities and differences across Europe. Country-to-country comparisons and benchmarks of different types of organisations (private and joint-stock companies, non-profit, governmental, agencies, etc.) will make the results relevant for everybody in the field.

Participants will be able to answer these and many other topics and share their experiences to build a concise picture of the growing discipline. Every participant will receive a full report of the results and be entered in a prize draw for 5 stylish Alcatel Onetouch Watches – compatible with Apple and Android smartphones. 

With more than 2,250 participants from 41 countries in the 2015 edition, the annual European Communication Monitor is the largest empirical survey in communication management and public relations worldwide. The study is undertaken for scientific purposes. Participants will remain anonymous. Results will be presented at the European Communications Summit in Brussels in early July 2016 and at conferences worldwide thereafter.

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